How Audi Got Its Rings
1929 heralded the Great Depression and, in the same way as it has Wanderer was a German manufacturer of bicycles, motorcycles and automobiles. Along with Horch, the Danish engineer and industrialist Rasmussen also purchased failing US automobile manufacturer Rickenbacker and Wanderer. Owner of DKW, Jorgen Rasmussen also acquired the company in which Audi had it’s personal beginnings: Horch.
It is DKW that’s represented by the second ring on the Audi emblem. In his native German, the word “Horch” means “listen,” to which the latin equivalent is “Audi.” Horch would leave Audi in 1920 and the company was acquired by the owner of Dampf Kraft Wagen (DKW). Struggling for ideas to name his new company, Horch met with a friend whose son suggested the name Audi. Having been forced out of the company he’d founded and lent his name to, Horch was denied permission to use his name for his new car company. The company was founded in Germany in 1910 by August Horch.
The first of the rings on the Audi logo represents Audi itself. They’d be wrong. A few may hazard a guess at some reference to that other famous logo of rings, the Olympics, or suggest that it has some relevance to an engineering part. Take Audi’s emblem, for example: four overlapping rings, but what do they represent? From charging wild horses to ovals and flying ladies, brand identity is highly held though often unknown in its origins. In the automotive world, imagery is vital from designs of cars to the identifying badge on the grills and hoods.
BMW Z4
Maximum output of 250 kW/340 hp, in turn, is delivered at 5,800 rpm. Peak torque now increased to 450 Newton-metres or 332 lb-ft comes from a low 1,400 rpm and is maintained consistently all the way to 4,500 rpm. The turbocharger system developed for the power unit of the new BMW Z4 sDrive35is maintains a high boost pressure throughout the entire load range. As a result, power and performance are built up with a level of spontaneity quite unusual on a turbocharged engine.
Instead, the BMW Twin Turbo power unit uses two small turbochargers which, through their low inertia, cut in from the start at relatively low engine speeds, each supplying three cylinders with compressed air. The combination of BMW Twin Turbo Technology and High Precision Injection offers a level of performance a naturally-aspirated power unit would only be able to provide with a larger number of cylinders and extra displacement, meaning far higher weight and significantly greater fuel consumption. Now the outstanding potential of this power unit is being put to even greater use in the new version of the BMW Roadster, features such as optimised air supply and increased boost pressure ensuring an even better flow of power with the same high standard of efficiency. The twin-turbo straight-six power unit already giving the BMW Z4 sDrive35i truly impressive dynamics and all-round performance is characterised in particular by its spontaneous and direct response to the gas pedal, fascinating free-revving performance, and unusually economical use of fuel for a car in this class.
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Product Description
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Hy-Ko Prod. SSP-105 Corrugated Plastic Post Sign
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